MMA stresses global entries for forthcoming awards

Significantly, the Mobile Marketing Association (MMA) is emphasizing its global reach with the announcement of the marketer and agency finalists for its 2011 Mobile Marketing awards for innovation, creativity and Leadership. There are entries in the running from South Africa, France and Hong Kong. The association claims that the finalists represent the best-of-the- best in mobile marketing from across the globe. The winners will be revealed at the forthcoming MMA Awards gala stage in Los Angeles, USA on November 17th [2011] which is held in conjunction with the MMA Forum Los Angeles.The MMA claims somewhat modestly that its awards programme is the world’s only global mobile marketing awards that recognize and celebrate outstanding achievement within the mobile marketing industry.

Image via WikipediaGlobal is the word, however. Greg Stuart, CEO with the Mobile Marketing Association, pointed out that, “The over 25 per cent increase in submissions from all over the world is indicative of how mobile marketing is being embraced by major brand marketers everywhere as integral to their marketing mix.”

He added that the finalists are, “Chosen from an extraordinarily competitive field of entrants, our finalists showcase the immense potential of the mobile medium.”

The MMA Global awards 2011 competitors are currently being reviewed and judged by a distinguished panel of international marketers and agency leaders.

This year [2011] the awards are being sponsored this by presenting Motricity with Millennial Media being the supporting sponsor.

The finalists are as follows; (Branding).- Coca-Cola and UM and McCann World group for ‘Coca-Cola Summer Campaign’ Hong Kong.

Competitors are Converse and R/GA for ‘Converse The Sampler’ USA; and OMO washing powder and Brandtone for ‘OMO door To door challenge – Brandtone mobile engagement’, South Africa.

Plus Louis Vuitton and Ogilvy France for ‘Louis Vuitton’ (France).

In the Cross media integration category, there is Pringles, Crispin Porter and Bogusky for ‘Pringles Crunch Band App’. (USA? – the MMA forgot to say where).

Rivals include Old Navy, Crispin Porter and Bogusky for ‘Old Navy Records’ and Coca-Cola (again!) and Scholz & Volkmer for Coca-Cola ‘Snowglobes’ iPhone application (Germany).

lastly, there’s National Geographic Society and One to One Interactive for ‘National Geographic Kids Almanac 2012 QR Code Campaign’ (USA).

In the social impact category there is Giorgio Armani and R/GA for ‘Aqua di Gio Armani Drops for LifeApp’ against Waterfall Mobile for ‘Waiting for ‘Superman’ social action ampaign.

The other finalists are YoungAfrica Live & Praekelt Group for ‘YoungAfricaLive’ with Busday and TELiBrahma for ‘Busday gets buzzier’.

Then as mobile marketing academic of the year there is Jeff Rohrs and Morgan Stewart for ‘subscribers, fans & followers’; William Humphrey and Debra Laverie for ‘brand community and location service social & mobile research’

And then there is Ramin Vatanparast. The MMA forgot to say why he is in the running!

GoMo News thinks this event will be a bit like the recent Rugby World Cup where the host nation takes home most of the prizes.

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